Media Monitori

But here’s the problem: I see many of them trying to sell their e-book, tutorial, etc. on a regular Web page. They list a paragraph about the info-product and give the price, and they expect a slew of sales.

Wrong.

You need a special sales page that has a "slippery slope" sales letter.

Remember that game Chutes & Ladders? If you landed on a space that had a chute on it, you just went down, Baby. No turning back. That’s how your sales letter should be – a "slippery slope" that pulls in the reader because it’s so compelling and interesting.

Here’s a basic outline of the 13 elements you want to include. To see an example of them all in action, visit MY own sales page at www.BoostBizEzine.com.

1. Limit your navigation.

The visitor should not be distracted by links that take her to your bio, other products, etc. The idea is to keep her on this page, reading your copy and leading her to order. So on this page, only have navigation that relates to the product (e.g. FAQs, Order now).

2. Give a powerful headline.

Your headline can make or break your sales. If it’s not compelling, your visitor will click away. Here’s an easy headline formula: "How to _________ So You Can ____________." Make sure the 2nd part gives a big benefit, for example, "double your business" or "gain peace of mind."

3. Discuss the problem the prospect has, or incorporate your own story.

Marketers call this "pushing the ‘ouch’ button." First discuss the problem or pain that the reader has, and then lead in to how your product will solve it. Or share your own failure-to-success story that the reader can empathize with.

4. Tell us who you are.

If I’m going to buy your stuff, I’d like to know why you’re qualified to write about this topic. Give me the feeling that you’ve learned a lot about this topic and want to share it with me.

Even add a picture of yourself and an audio greeting, like I did. These help the reader instantly feel like she knows you better, increasing the "trust factor." And people buy from those they feel they know, like, and trust!

5. Use bullets like mini headlines.

Lay out everything I’ll get from your product. Don’t just list your table of contents verbatim! Turn each point into an exciting secret. For example, suppose your e-book features 5 tips on how to save money on groceries. That bullet could read, "Revealed: 5 ways you can save hundreds of dollars on your monthly grocery bill."

6. List plenty of testimonials.

Show your prospects they won’t be the first to buy. It’s more effective to weave-in testimonials throughout your sales letter than to have a separate section for them. Give each person’s full name and Web address, and for extra power, post their photo and an audio testimonial as well.

7. Tell us why your product is such a great value.

How does the price of your product compare if I hired you one-on-one? For example, your manual is a great value at $49 if an hour consultation with you would run me $250.

8. Throw in a few great bonuses.

Offer special bonuses (preferably created by you) that are so good you could sell them alone if you wanted to. It could be a list of resources, a collection of articles, extra
tips on a certain subject, or a free consu1tation.

9. Give an unconditional guarantee.

This puts your prospect at ease, giving her no reason to NOT buy. A few turkeys will take advantage of your generosity, but the amount of sales you GAIN from this strategy dramatically outweighs the risk.

10. Request immediate action by having a limited time offer just click online newsletter service.

Some sales pages use trick scripts to make it seem like the offer always ends on that day at midnight, but I find these insulting. If you really will be raising your price soon (and you always should be), list the exact date and stick to it. Otherwise just say it’s an introductory, limited-time offer.

11. Make it ABSURDLY CLEAR what to do next.

Nothing bothers me more than when I’m at a Web site, I have my credit card ready, and I can’t find the $%#@& order link! Make your order process idiot-proof. Example: "Cl1ck below to 0rder n0w on our secure server." Also sprinkle in order links throughout your page — some people will be ready to buy before they get to the bottom.

12. Make one last plea.

In your P.S., right after your signature, emphasize that I should act now. For example, "Don’t miss out on this great 0pportunity. Remember, you can buy n0w and change your mind at anytime."

13. Don’t forget your contact information!

Readers WILL have questions, so provide an e-mail address on your site that you or someone else will check at least daily. Also, don’t you feel better buying from a Web site that lists a real address and phone number?

Want More Detailed Step-by-Step Help, With Examples You Can Model?

See my quick-start audio program, "The Secret, Simple Formula to Writing Web Copy That SELLS".

We all know that fashion is an enormous industry to talk about, and when it comes to writing fashion articles, you want to ensure that you can create vibrant and interesting content for your targeted readers!

Good fashion writers create a buzz on the latest fashion apparel and accessories, and they quickly create many trends! When you start to utilize the same skills these professional authors use, you can easily become the authority in your desired field.

Whether you’re creating a fashion article for a clothing review, runway event, and even a new up-and-coming designer looking to get some exposure, to make sure you develop the best article possible, there are some steps that should be taken to make your content become attractive to your reading audience.

Human Emotions Are What Creates Trends, And Drives The Fashion Industry!

I’m sure you have read several of the top fashion magazine articles, and if you pay close attention, you will certainly notice the message they are trying to convey! The obvious message that many of us pick up is that select fashion designers and clothing companies are selling the vision of how good you would look in their apparel, which is a message that would motivate me to buy their product, but that’s not the primary message.

When you read their articles with detailed attention, they are trying to hit on the individual reader’s emotions that we all dream of, and that’s being someone else! Many will deny this comment if you brought it up in a conversation, but it’s a true fact, that at some point in your life you would like to be someone else, whether it be a Brad Pitt, Pamela Anderson, or the lead singer of your favorite band, and smart fashion conscious writers jump on this emotion very quickly!

Human emotions are what drive product sales, whether it’s selling clothing, or new cars. We know what we need, but sometimes we not always know what we want. You as a fashion writer will be utilizing your writing skills and knowledge to capitalize on these human emotions, and tell them why they should buy an unknown designer’s Maternity Fashion, or why they should purchase brand name handbags from your web site that are available in every shopping mall in America.

Answer All The Readers Questions, And You’re One Step Closer To Winning Them Over!

When I search for information on the Internet, my goal is to have many questions answered, whether I’m searching for intimate apparel for my wife, or a good pair of jeans for my casual nights out on the town. However, if you tell me the jeans are 100% cotton, they come in many styles and colors, and they’re a really good bargain if purchase them here online, chances are I would be saying to myself, tell me something I don’t already know, and I already read three other articles saying the same thing.

I would rather read that these incredible one of kind jeans were exclusive to your company or website (if they truly are, no fibbing now), or they’re a new designer’s fashion creation that is taking the clothing industry by storm, and when you put a pair of these uniquely designed and extremely comfortable jeans on, they will make my waist look several inches smaller, and feel extremely comfortable using only 100% of the worlds finest cotton. If you have a pair of those jeans,
drop me a line and I will buy a pair of them, or maybe even two if you have several colors available!

Remember that emotion drives our economy, and even though we know what our necessities are, we want to look and feel better, and we want the items to help us achieve this goal! When you start to figure out all the human emotions that create our impulses to buy certain desired attire and name brand accessories, you will have the writing success that will be unstoppable on the fashion article runway!

No, this is not the new math. It is the formula for getting your web site recognized by the search engine spider.

The formula is Fresh Content + Really Simple Syndication = Search Engine Optimization.. This is an easy way to get the search engine spiders to come and visit your site on a regular basis, see that “updates” have been made, and get you ranked higher in the directories.

It isn’t that difficult to write a 300 – 500 word article about your favorite subject matter. What works for me is to set aside a couple of hours a week and knock out 5 – 7 articles at one time to use during the upcoming week. The articles are all different but are similar, so writing them in one sitting is a bit easier. Writing your own content is still the best method but article submission sites can help you out when you have “writer’s block”.

Getting fresh content can be easy with the many article submission sites available on the Internet. All you have to do is search for articles related to your site, copy them and add them to your site. Ensure that you credit the author by leaving the resource box, along with a live link, intact. You can grab many articles at one sitting and save them for later updates. Add some content to your site on a regular basis – preferably daily. You will be amazed at how quick your new site gets indexed and happy with the rankings of your current site as it goes higher and higher.

RSS is an XML formatted style for syndicating content. Users that have RSS readers can then pick up your content and read it at their leisure. Your content will then be all over the Internet giving you maximum exposure.

One additional tip is to add a news aggregator to your site. This will put current news headlines and snippets of the articles on your site. Again, this adds fresh content, making the search engine spiders happy.

So, a few simple adjustments to your web site can bring more visitors, happy spiders and fame and fortune to the authors of the original articles.

Each tribal art embeds the religion and culture of the African tribes people. The very essence of African civilization is seen in their craftsmanship as shown in genuine tribal masks and statues. African masks are depicted as one of the most important part of African tribal rituals. You can see a number of African masks displayed all over the globe in cultural museums and art galleries.

African masks are not made for commercial purposes. They are used in tribal rituals and ceremonies. Over the years, the African mask has been the icon of Africa’s culture. They are used in religious ceremonies and everyday living. Not all African masks are old because most of them are used once or twice during rituals.

Creating your own collection of African tribal art can be very challenging. These are not pieces that you can easily purchase. Genuine African masks, statues and other original tribal art are very rare to find. Plus, you need a good eye to distinguish genuine artworks from those that are mass-produced.

There are a lot of antiques stores that mixes tourist-art with genuine African tribal art pieces. What you can do is to know more about your art dealer. You should be confident about your dealer’s credibility before making an expensive purchase.

Before you purchase and African art, look at it closely. African masks are well carved. The worn out look is just normal. Always have an image of an original tribal art in your mind and you can compare it with the ones that you would about to buy.

The origin or the location where African art are found usually dictates the price of the artwork. The older an art piece is, the more value it has. Most collectors sell their pieces to dealers. Remember that African masks that are obviously restored decrease their value. If one artwork is very unique in design, prepare to cash out a small fortune. In buying African tribal art, size and appearance rarely matters. Uniqueness and quality are the two things that are sought after.

If you are tempted to purchase an "original" African tribal art from auction sites, be on the look out. Most auction art pieces skyrocket their price, not because of their rarity, but basically because there may be bogus bidders whose goal is to increase the bid value of the product.

The best place to look for genuine African art is in credible art dealerships. You can also find a number of online shops offering original art pieces from Africa. Be wary of fakes and imitation. Since you would not have a chance to take a look at the artwork itself, make sure that they have a guarantee that you can return the goods if you are not satisfied with the "originality" an quality of the art piece. Request for as much pictures as you can and if possible, request for a certificate of authentication.

If you are like me then topics and ideas for writing articles about my product, service or niche can be tricky and getting started even worse.

You will probably know the problems people have in your industry. If you don’t then you should find out by asking your customers or searching on the internet. Forums can be a great source for finding problems people in your market suffer.

Over time I have found that writing to a formula works well as it gives you something to hang your words on and breaks up the writing into manageable chunks.

The problem solving article works so well because you have the opportunity to show that you know what you are talking about and help the reader at the same time. You build a relationship and they are more receptive to purchasing your services or products as a result.

Here is a simple formula that breaks up the task of writing your article into simple chunks that will make writing your next article a breeze.

Generally there are two main types of problem solving article:

"How to Articles" (eg "How to write the perfect article")

"Tips & Tricks" (eg "10 ways to promote your article")

Make the title of your article compelling to draw people in. Also, try to make your title unique that way when you search for it in the search engines (using the title of your article in quotes) you will know that all the entries which come up will be for your article.

Your opening sentence is vital. You need to grab the attention of the reader or they will not read your article. Here are some ideas to get you started:

Did you know that…

How many times have you…

Here’s an easy way to…

Next state the problem and make your first point followed by a more in-depth description. State your other points and go into more details for each.

Once you have finished making your points begin to wrap up your article with a summary and conclusion.

Finally you should end you master piece of problem solving with a call to action to get the reader to think or do something. That way when they see your resource box they are more likely to click on the link to your site or call you up.

Always check to make sure that your title still makes sense with respect to your article. Double check to make sure there are no spelling or grammatical errors.

So that’s it. Problem solving articles help you build a strong relationship with your readers (customers) and are easy to write when you follow the simple formula.

Now go write your article and watch your business grow.

1. Take some time to brainstorm your Christian article topic. Take a blank sheet of paper and list 10 topics that are related to the subject you want to write about. If you have a web site you are promoting, what are the top 10 reasons someone might be interested in your web site? What are the top 10 reasons someone might be interested in reading an article by you?

2. Create a great headline for your Christian article. The reader must be intrigued by your headline (or title) or they will not read your article. It is far better to write one article that has a good headline/title and gets read than to write 10 articles that have lousy titles. Here are some suggestions:

Wisdom can be found in the most unexpected places. Today, wisdom bubbled up from a pineapple under the sea. I suddenly realized that everything you’d want to know about writing articles for your website can be taught by SpongeBob SquarePants and his friends.

When you write for your newsletter, blog, or website, which character are you most like?

Squidward: Squidward is B-O-R-I-N-G. When writing articles, are you a Squidward? Do you just get the words down on paper or are you finding a fun twist to entertain your audience and keep them coming back for more? Take time to make your articles stand out from the thousands of other dull articles out there by including personal stories or just having fun while writing. For instance, this article could be entitled "How to Write a Good Article", but would it stand out from the hundreds of other articles about article writing? Probably not.

Mr. Krabs: This crustacean is focused on one thing and one thing only, making more and more and more money. Only a cartoon could actually have dollar signs drawn in his eyes. He thinks of no one, only how he can benefit. Are your articles focused on you or on the reader? Are you providing information or do you have blinders on, thinking only about how you can make money from the article you are writing? If your article reads like an ad or is self-serving or full of affiliate links, you might write like Mr. Krabs.

Patrick: SpongeBob’s best friend, the starfish, has a good heart, but isn’t the brightest creature in the sea. Do your articles make you sound like an expert? Are you providing valuable content or just pushing out sloppy articles as fast as you can? Always double check for typos and grammatical errors. If you’re challenged by spelling and grammar, hire a Virtual Assistant or Copywriter to proofread and submit your article for you. Or slow down, set your article aside for a day and then reread it before you click the “submit” button.

Plankton: The smallest creature in the sea is also the sneakiest. He’ll do anything and hurt anyone to steal someone else’s work (the Krabby Pattie secret formula). Write your own material. Don’t be Plankton. Don’t copy and paste someone else’s work, edit it, and try to pass it off as your own. You will be caught, and it just isn’t worth it. Take the same amount of effort and work on your own thoughts and ideas. Plankton never gets away with his schemes, either. He’s on Plan “Z” and is still pathetically failing at his attempts to steal the secret formula.

SpongeBob: This little guy always tries to do the right thing, and is a hard worker. He may not always end up getting the results he hoped for, but he bounces back and tackles his work with a renewed vigor. SpongeBob works very hard, he’s a good friend, he always thinks of others, and tries to have fun no matter what he is faced with. Hardworking, friendly SpongeBob is the guy to be when writing articles.

Although this is a silly lesson in article writing, I hope you’ll remember the important messages our underwater friends have taught us.

1. Be entertaining. Not boring.

2. Write articles to help others, not with dollar signs in your eyes.

3. Proofread your articles carefully, and provide valuable information.

4. Write your own material. Don’t copy others.

5. Be a SpongeBob! Hard work and persistence pay off.

Before you know it, you’ll develop a following for having informative and entertaining articles and you’ll be King or Queen of the sea.

It’s important to realize that headlines work best when they appeal to your reader’s interests (not yours). And not only can they *grab attention*, they can also make your message easy to read, convey your main selling points, and lead your customer to a sale.

Over the years copywriting pros have used several headline formulas that always work well. Here are my fab five:

1. The Question: "Are You Worried About Your Financial Future?"

A question headline automatically gets your readers involved in your message, because they answer it in their minds. Many people will read further into your letter, ad, or Web site copy just to find out what answer or solution you provide. Again, make sure the question focuses on the reader’s interest, not yours. A bad example would be: "Do You Know What New Product We’ve Created This Year?" (No one cares but you!)

2. The How-to: "How to Get Thinner Thighs in 30 Days."

How-to headlines work very well, because people love information that shows them how to do something. (Thousands of book titles begin with "How to….") Think of the benefits your product/service offers and then try creating some "how to" headlines email newsletter.

3. The Testimonial: "Jane Smith’s Consulting Is Pure Magic — Our Sales Have Increased by 30%!"

Why not let your clients do the selling for you? Their commendations can go a long way in convincing others to use your services. Tip: To appear credible, always include your clients’ full names and the cities they live in.

4. The Command: "Boost Your Business Today!"

Turn your most important benefit into a commanding headline, such as "Make More Time for Your Family," "Look Younger Instantly!" and "Get 7 New Clients This Month." (By the way, throwing a number into your headline is another good tactic. And readers seem to like odd numbers as opposed to even.)

5. The News: "Introducing Our New ‘Rest-Assured’ Tax Service!"

Caution: This only works if you truly have something big to announce that is of interest to the reader. (Something that will make her life or business better.) Don’t try to make news out of something that’s not.

Once your readers know you have something they’re interested in, they’ll take the time to read your entire article, brochure, letter, ad, e-zine, or Web page. So put some TLC into creating headlines that entice!

Writing articles is a great way to promote your business, no matter what kind of business you are in, writing articles work for you.

Many people don’t realize the power of writing article, or the influence that an article could bring. It is common for people to hear about writing articles and submitting them to article directories, but it is not so common for people to do it.

Since even writing one article takes time, the lazy internet marketer won’t do it. But those that are willing to take time to write and submit them will truly generate a good amount of traffic to their website.

Article Authors recognize and understand that this technique is powerful, that’s why they will take their time and write a decent article and submit it to Article Directories.

Here are some benefits that you will get will you start now and submit your articles.

Submitting your article to article Directories won’t cost you a dime
It won’t cost you anything to submit your articles to article directory. It takes time, but it won’t cost you anything other than that. But this method of driving traffic to your website will have a long term affect.

You will be recognize as expert in your field
When you write decent articles that filled with valuable information, people respect you, they will think you as a teacher because you know something that they don’t know.
You could generate more sales
Do you realize that writing an article is similar to writing a sales copy? Although both have different purposes, but it is the same principle "One drives traffic, another generate sales". If an article would help you generate more sales, are you willing to do it?

You could build a good opt-in list
I really like this one, writing an article could help you build your opt-in list. You simple add your link to your article and grab their email address. Of course, you’ll need to be more natural way. A great example is www.articleunlimited.com; you’ll find an article e-course when you sign up for it.

An opening opportunity to do joint ventures or find a business partner
I know a friend of mine have used this method to find his partner. Since he wrote many articles, people who found his articles are interested in what he is writing, and they offer an opportunity to him to be joint ventures or business partner.

You could do much more with you article if you take the time to write one. It doesn’t have to be 1000 words long, it depends on the information that you gave out, that’s what all matter the most.

Writing articles is great way to drive traffic to your website. Don’t underestimate the power of article writings. The more you write, the more you enjoy writing it, and the better your article will be.